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By May, Fender Japan had six vintage instruments— '57 and '62 Stratocaster models, a '52 Telecaster, '57 and '62 Precision Bass® models and a 62 Jazz Bass®.
Meanwhile, as the flood of Asian Fender copies surged over Europe, Fender sought a competitive low-cost alternative.
Squier celebrated its 20th anniversary in 2002 by launching its new Series 24 instruments (referring to their 24 3/4' scale length).
Although the new series offered several instrument style options—single-cutaway beginner guitars, semi-hollow-body blues guitars and archtop jazz boxes—at an excellent value, these products ultimately did not resonate with the Fender audience, beginners or otherwise.
Non-traditional Squier Vista Series instruments were also introduced in this period.
Some Vista models, such as the Super-Sonic, Venus and Venus XII, were innovative designs with no clear Fender predecessors; others combined Fender features from different models into all-new creations such as the Jagmaster, which remains a solid Squier performer to this day.
More successful that year was the follow-up to the best-selling guitar of the previous two years, which was Fender's Mexico-built Tom De Longe Stratocaster model.
These contemporary and HM series instruments soon disappeared quietly, but the Standard Series itself continued throughout the early 1990s and evolved into a new generation of Squier models.
In late 1983, as it had in Europe and Japan, Fender decided to import Squier instruments into the United States in order to compete with the many copies flooding the domestic market.
To make them stand out without competing directly with Fender's existing domestic models, these U.
The dawn of the new millennium saw Squier dabbling once again in areas perhaps better left to others, with several products designed to appeal to and accommodate more aggressive playing styles.
The Squier Showmaster Series, much like the HM Series of the 1980s, featured non-pickguard guitars with locking tremolos, multiple humbucking pickup configurations, black hardware and reverse headstock designs.
Squier produced a succession of successful launches from the early to mid-2000s, most of which kept the Fender theme.