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Over the next four years, both networks competed in content and image until they merged, taking on the name Televisa in 1973.
In the merger deal, the owners of Telesistema had 75 percent of the stocks, while the owners of Televisión Independiente had the rest, which were sold to Telesistema later because of financial problems.
It retains the original logo's yellow and orange colors that contrast with a dark blue background while the center of the logo is a sphere that represents the known contemporary world with its focus on communications, specifically television.
Since its beginning the company has been owned by the Azcárraga family.
On August 17, 1972, Emilio Azcárraga Vidaurreta died, and Emilio Azcárraga Milmo succeeded him as company president and owner.
On January 8, 1973, both Telesistema Mexicano and Televisión Independiente de México merged, taking on the name Televisa, an acronym for Televisión Via Satélite in Spanish.
The company has been led and owned by three generations of Azcárraga; each has marked an era for the company and, until October 2017, each had passed the ownership of the company to his son upon his death.
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In April 1997, Milmo died and Emilio Azcárraga Jean succeeded him as the president of the company.
In December 1997, Televisa joined with other Mexican media companies to create a marathon known as Teletón, whose mission is to provide knowledge about physical disabilities, giving a strong message about respect, equality and support to people in these conditions.
Before the launch, Telesistema began airing in color in the late 1950s in select cities along the U.
S.-Mexico border, given the fact that color signals were already present since the start of US color television in the decade starting from 1954.